/PRNewswire/ -- Many Americans have put off shopping for holiday gifts. As of December 6th, 40 percent of adults said that they have yet to hit the stores for gifts, according to Consumer Reports' latest Holiday Shopping Poll.
They also told Consumer Reports that, on average, they will be spending $699 on holiday gifts. The full poll results are available on www.ConsumerReports.org.
Over the past three holiday shopping seasons, the average amount shoppers plan to spend on gifts has declined steadily. In 2008, shoppers anticipated spending $740, on average, down from $763 in 2007. While planned spending has decreased by $64, the number of gifts shoppers plan to buy has not changed. On average, shoppers plan to buy 15 gifts, which is about the same number as in previous years.
The next few weeks may be frantic for many shoppers, as only 12 percent have finished their holiday shopping and nearly one-third (30%) do not anticipate finishing until December 23 or later. Just over one-in-ten (13%) shoppers will not finish until December 24. And finding that perfect gift may be problematic for procrastinators, as a third (34%) of consumers who have started gift shopping have found an item they wanted was out-of-stock.
"The findings clearly show that Americans are taking a pragmatic approach to the holidays. And that's a good thing," said Tod Marks, senior editor and shopping expert for Consumer Reports. "Consumers are spending a bit less, focusing on more practical gifts, and vowing to take on less debt and pay it off sooner."
Consumer Reports' survey also found that 68 percent of credit card users plan to pay off their holiday debt by the end of January. These intentions seem ambitious, but in recent years adults have become more diligent in paying off their holiday debt.
Best Holiday Bargains
-- Survey respondents told Consumer Reports that they were finding the
best deals at mass merchandisers (41%) such as Walmart and Target, and
online retailers (39%).These were followed by department stores (21%),
discount stores (16%) such as TJ Maxx and Marshalls, outlet stores and
malls (12%), and warehouse clubs (11%).
Methods of Payment
-- About three-quarters (76%) of shoppers use cash to pay for their
holiday purchases, leading both debit cards (51%) and credit cards
(48%) by a wide margin. Men (41%) are more likely than women (29%) to
use cash most often.
-- Since 2007, the amount that consumers charge on credit cards to pay
for holiday purchases has steadily decreased. Shoppers who plan to
use their credit cards told Consumer Reports that they intend to put
less on them this year, charging $636 on average versus $682 in 2008
and $723 in 2007.
Credit Card Debt
-- Credit card users paid off their credit card debt faster last holiday
season than the preceding year. By the end of January 2009, 61
percent had paid off their credit card debt incurred during the 2008
holiday season, compared to 53 percent in 2007. However, just over
one-quarter (27%) did not pay off their 2008 holiday debt until March
2009 or later.
Give, Receive & Re-Gift
-- On average, consumers plan on buying about 15 gifts. Women plan on
buying more gifts than men, 16 compared to 13. And those getting
gifts this season may actually find them useful, as 34 percent of
adults told Consumer Reports that they are more likely to buy
practical gifts this year. This is good news for the 30 percent of
adults who said they wanted to receive more practical gifts. Although
practical gifts are not guaranteed to be good, especially if they come
from an extended family member, who 15 percent reported give the worst
gifts. Parents (6%) and in-laws (7%) are less likely to give the
worst gift. Seen that gift before? Look closely, as 15 percent of
gift shoppers reported that they will practice re-gifting this year.
Online Shopping
-- The percentage of shoppers who plan to buy gifts online continues to
increase. This year, 39 percent of shoppers plan to purchase gifts
online between early December and the holidays, up from 31 percent in
2006. And when it comes to online shopping, men (44%) are more likely
than women (34%) to do so.
Post-Holiday Shopping
-- According to the Consumer Reports' poll, nearly half (46%) of adults
plan to shop in-stores between Christmas and New Years, with most
being drawn into the stores to take advantage of post-holiday sales
(81%) and 69 percent planning to shop for themselves.
Wishing the Holidays Away
-- Bah humbug! As of December 6th, about one in five (21%) adults said
they wished the holidays were over.
-----
www.fayettefrontpage.com
Fayette Front Page
www.georgiafrontpage.com
Georgia Front Page
Showing posts with label shopping. Show all posts
Showing posts with label shopping. Show all posts
Thursday, December 17, 2009
Thursday, October 29, 2009
Wal-Mart Price War Sets Grim Tone For The 2009 Holiday Season
/PRNewswire/ -- American retail chains panicked last holiday season as they stared at overstocked shelves and wondered, "How will we sell all this stuff?" Their response to the collapse of the economy--namely, to markdown everything in sight and cross their fingers--was a last-minute act of desperation. Because they spent the past year ruminating about worst-case scenarios, however, many retailers now face a new problem as the holidays actually approach, says Stevan Buxbaum, executive vice president of Agoura Hills, Calif.-based Buxbaum Group, the consulting and turnaround investment firm.
"Retailers were so nervous they over-constricted their inventories," explains Buxbaum, who looks for comparable store sales to be in the flat to negative 1% range for the season. "They are now scrambling to stock up. The problem is that we have a worldwide supply chain. Much of the inventory comes from Asia and can sit on a boat for up to six weeks before it gets here. Beefing up inventories in time for the holiday season will be virtually impossible."
And that means parents hunting for hot-sellers like Disney's Netpal laptop or the Zhu Zhu Pets Hamsters might have a tough time fulfilling their kids' holiday wishes. "The best inventory--all the stuff that turns out to be the most desirable this year--will be gone by December 7," Buxbaum predicts. "From then until Christmas, shoppers will be picking through all the remaining merchandise."
Amid dismal holiday sales forecasts, meanwhile, Wal-Mart has embarked on a price war in which it plans to slap discounts on new groups of products every week until the season is over. The world's largest retailer is now selling 100 different toys for $10 each, and will make especially aggressive markdowns on books, DVDs, video games and other entertainment products. "The online price-war in best-selling books between Wal-Mart, Amazon and now, Target, speaks volumes about the cutthroat nature of retail in 2009," Buxbaum says. "Wal-Mart has fired the first shot across the bow and it is only October.
"In general," he continues, "consumers are still focused on price and value. The winners will be those chains that have the guts to slash prices the most. Eking out a profit in this environment requires highly rationalized SG&A (selling, general and administrative) costs and lower overhead. Wal-Mart is No. 1 in that regard, followed by the warehouse clubs and Target. Everybody else is in the rearview mirror."
The top 1% of richest Americans might unwrap a MacBook Pro or find a Lexis SUV parked in the driveway. But the vast majority of shoppers will not be maxing out any credit cards this year at the likes of Nieman Marcus, Buxbaum says. "We have gone from the 'aspirational' shopper--people who spent beyond their means for the sake of status or the sheer thrill--to the 'desperational' shopper," he observes. "Now, most people are just trying to find value."
That said, certain trends hint at the types of products that will go over best with budget-constrained and newly circumspect shoppers, Buxbaum says. Rave reviews of the new Windows 7 operating system, which Microsoft radically simplified after consumers railed against its feature-packed Vista predecessor, show the rising importance of simplicity and practicality in consumers' harried lives.
"Wired magazine talks about the rise of 'Good Enough' tech," he says. "Take digital cameras. People don't want another $1,000 camera. They're saying, 'Heck. I never figure out what 90% of these features do anyway, and I'm not Ansel Adams.' Personally, I use about 1% of the features on my Blackberry. People's lives are so complex, they want to simplify them. They don't want all this stuff that they neither need nor understand."
Even though devices like Apple's all-in-one iPhone or Amazon.com's Kindle e-book reader are expensive, they continue to sell because they help people reduce clutter and bulk. "If you simplify my life by putting four different devices, or thousands of books, into one device, that's convergence," Buxbaum says. "People are interested in convergence, not complexity."
Nor are American parents interested in short-changing their kids. They will continue to spend as much as they can on children and younger adults, and retailers focused on these segments will see stronger sales, especially if they have somehow managed to find a niche that enables them to avoid direct competition with Wal-Mart, Buxbaum notes. "People won't take out their frustration with the financial system and Wall Street on their nieces and nephews," he says. "But they will cut back on spending for themselves."
Sustainable or "green" products might have bright longer-term futures, but they won't set any records this year with the broad base of the American economy. "The extra cost of green doesn't fit the proposition of getting the best price," Buxbaum says. "The overwhelming thing right now is not whether something will disintegrate in a landfill--our economy is disintegrating in a landfill. You could call it the biodegradable economy. It will take a resurgence of that broad base for us to rebuild a new economy that doesn't break down."
-----
www.fayettefrontpage.com
Fayette Front Page
www.georgiafrontpage.com
Georgia Front Page
"Retailers were so nervous they over-constricted their inventories," explains Buxbaum, who looks for comparable store sales to be in the flat to negative 1% range for the season. "They are now scrambling to stock up. The problem is that we have a worldwide supply chain. Much of the inventory comes from Asia and can sit on a boat for up to six weeks before it gets here. Beefing up inventories in time for the holiday season will be virtually impossible."
And that means parents hunting for hot-sellers like Disney's Netpal laptop or the Zhu Zhu Pets Hamsters might have a tough time fulfilling their kids' holiday wishes. "The best inventory--all the stuff that turns out to be the most desirable this year--will be gone by December 7," Buxbaum predicts. "From then until Christmas, shoppers will be picking through all the remaining merchandise."
Amid dismal holiday sales forecasts, meanwhile, Wal-Mart has embarked on a price war in which it plans to slap discounts on new groups of products every week until the season is over. The world's largest retailer is now selling 100 different toys for $10 each, and will make especially aggressive markdowns on books, DVDs, video games and other entertainment products. "The online price-war in best-selling books between Wal-Mart, Amazon and now, Target, speaks volumes about the cutthroat nature of retail in 2009," Buxbaum says. "Wal-Mart has fired the first shot across the bow and it is only October.
"In general," he continues, "consumers are still focused on price and value. The winners will be those chains that have the guts to slash prices the most. Eking out a profit in this environment requires highly rationalized SG&A (selling, general and administrative) costs and lower overhead. Wal-Mart is No. 1 in that regard, followed by the warehouse clubs and Target. Everybody else is in the rearview mirror."
The top 1% of richest Americans might unwrap a MacBook Pro or find a Lexis SUV parked in the driveway. But the vast majority of shoppers will not be maxing out any credit cards this year at the likes of Nieman Marcus, Buxbaum says. "We have gone from the 'aspirational' shopper--people who spent beyond their means for the sake of status or the sheer thrill--to the 'desperational' shopper," he observes. "Now, most people are just trying to find value."
That said, certain trends hint at the types of products that will go over best with budget-constrained and newly circumspect shoppers, Buxbaum says. Rave reviews of the new Windows 7 operating system, which Microsoft radically simplified after consumers railed against its feature-packed Vista predecessor, show the rising importance of simplicity and practicality in consumers' harried lives.
"Wired magazine talks about the rise of 'Good Enough' tech," he says. "Take digital cameras. People don't want another $1,000 camera. They're saying, 'Heck. I never figure out what 90% of these features do anyway, and I'm not Ansel Adams.' Personally, I use about 1% of the features on my Blackberry. People's lives are so complex, they want to simplify them. They don't want all this stuff that they neither need nor understand."
Even though devices like Apple's all-in-one iPhone or Amazon.com's Kindle e-book reader are expensive, they continue to sell because they help people reduce clutter and bulk. "If you simplify my life by putting four different devices, or thousands of books, into one device, that's convergence," Buxbaum says. "People are interested in convergence, not complexity."
Nor are American parents interested in short-changing their kids. They will continue to spend as much as they can on children and younger adults, and retailers focused on these segments will see stronger sales, especially if they have somehow managed to find a niche that enables them to avoid direct competition with Wal-Mart, Buxbaum notes. "People won't take out their frustration with the financial system and Wall Street on their nieces and nephews," he says. "But they will cut back on spending for themselves."
Sustainable or "green" products might have bright longer-term futures, but they won't set any records this year with the broad base of the American economy. "The extra cost of green doesn't fit the proposition of getting the best price," Buxbaum says. "The overwhelming thing right now is not whether something will disintegrate in a landfill--our economy is disintegrating in a landfill. You could call it the biodegradable economy. It will take a resurgence of that broad base for us to rebuild a new economy that doesn't break down."
-----
www.fayettefrontpage.com
Fayette Front Page
www.georgiafrontpage.com
Georgia Front Page
Subscribe to:
Posts (Atom)
