ALL Crane Rental of Georgia Puts the Cap on 49-Foot-Tall Coca-Cola Bottle at Atlanta Braves’ Turner Field

(BUSINESS WIRE)--It was literally a refreshing day in July as cranes from ALL Crane Rental of Georgia, Inc. hoisted the entire top, complete with red cap, onto the new, interactive, 49-foot-tall Coca-Cola bottle above left field at the Atlanta Braves’ Turner Field. The Austell, Georgia-based crane company is a member of the ALL Family of Companies.

Because of the size of the bottle sections and the layout of Turner Field, two hydraulic truck cranes were required to make the challenging lifts. First, a 75-ton Link-Belt HTC-8675 situated outside the courtyard at Turner Field picked up the sections from the staging area on the street and moved them into position. Then a 90-ton Link-Belt HTC-8690 set the sections in place, successfully overcoming the fact that the lifts were “blind”—that is, the operator could not see the landing spot over the stadium structure. With the assistance of a flagger, the operator was able to finesse the final picks.

The tight layout of the job could have been a problem, but ALL had the right cranes for the job and expert rigging. “It’s another example of our ‘No Job Too Tough’ philosophy,” says ALL Georgia sales representative Jesse Irwin.

The new, three-dimensional polycarbonate bottle replaces the original 42-foot Coca-Cola Sky Field bottle that graced the ballpark for 12 years and was retired in July 2009. Now it features a fully programmable, high-resolution screen in the area where the label would be. The bottle’s framework incorporates 3,000 light-emitting diodes that can create 16 million colors, and the excitement continues as fireworks pour out of the top after each Braves home run and winning game.

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Atlanta Braves and ARAMARK announce new gluten-free concession stand at Turner Field

The Atlanta Braves and ARAMARK, the exclusive food and beverage provider at Turner Field, have announced the opening of a dedicated gluten-free* concession stand for fans with Celiac Disease. The location opened Friday, Sept. 4, behind Section 106, and will feature all-beef franks, sirloin beef burgers, chicken sandwiches, chips, popcorn, brownies, cookies, soda, water and gluten-free RedBridge beer.

"In response to increasing requests for healthier and gluten-free options from fans, the Braves and ARARMARK are proud to unveil this new concessions option at Turner Field," said Ron Ranieri, ARAMARK General Manager at Turner Field. "The gluten-free stand is part of the Braves and ARAMARK's overall commitment to offer menu options that allow all fans, regardless of dietary restrictions, to enjoy the ultimate ballpark experience."

The Atlanta Braves is Major League Baseball's winningest franchise since 1991. During that time, Braves teams have earned 14 division championships, five National League pennants and a World Series title. Based in Atlanta since 1966, the Braves franchise is the longest continuously operating franchise in Major League Baseball. Atlanta Braves games are telecast on FS South, SportSouth, and Peachtree TV with radio broadcasts heard in Atlanta on 640 WGST, Project 9-6-1 (96.1 FM) and VIVA 105.7 and regionally on the Atlanta Braves Radio Network.

*Gluten is a protein particle found in wheat, barley, rye and all of their derivatives.

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