Wednesday, November 10, 2010

Macy’s Invites You to Find Your Magic This Holiday Season with Beloved Holiday Traditions across the Country

(BUSINESS WIRE)--Year after year, Macy’s (NYSE:M) brings the magic of the Christmas season to our shoppers with a tradition of holiday events in cities across the country. Macy’s will celebrate this most magical time of the year with special events and displays awaited by children and adults alike, from the lighting of the Christmas Tree in Union Square in San Francisco, to the unveiling of the holiday windows at Macy’s State Street in Chicago to the anxiously awaited Macy’s Thanksgiving Day Parade® in New York!

“In cities across the country, Macy’s creates a magical setting to inspire the joy and goodwill of the holiday season with traditions our communities eagerly await every year,” said Martine Reardon, executive vice president of marketing, Macy’s. “At Macy’s, we always seek to help our shoppers find their magic, whether through an encounter with Santa, the anticipation of a tree lighting or through the beautiful artistry of a store window. Our third annual Believe campaign, which benefits Make-A-Wish, provides us the opportunity to share the charitable and magical message of the season year after year.”

The holiday festivities Macy’s proudly presents in Atlanta include:

Thanksgiving Night, Nov. 25, 2010 at 7 p.m.

For more than six decades, generations of Atlantans have welcomed the holiday season on Thanksgiving night with the lighting of the Macy's Great Tree at Lenox Square Mall. The 63rd annual event kicks off with a show featuring performances by Katharine McPhee, Chuck Wicks and Macy's Rising Star Bobby V. and includes a fireworks finale as the tree is lit! Crowds of more than 100,000 are drawn each year for the spectacular event as a special Thanksgiving tradition.

Saturday, Oct. 30, 2010 – Sunday Jan. 2, 2011

The Pink Pig is back this holiday season at Macy's at Lenox Square Mall in Atlanta. The beloved tradition rides again beginning Oct. 30, 2010 and will run through Jan. 2, 2011. Since its 1953 debut as a children's ride at the downtown department store Rich's, five generations of Atlantans have ridden the Pink Pig and worn the signature 'I Rode the Pink Pig' sticker with pride to kick-off the holiday season. True to tradition, a portion of the proceeds from each ride will benefit Children’s Healthcare of Atlanta. Each ride costs $3 and repeat rides have a special discounted price (2 rides for $5.50, 3 rides for $7.50).

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